Shuaib Portfolio

Global Educare Mobile Services (Wasteefy)

Product Designer

Project Overview

Developed an innovative waste management payment app, Wastefy, designed to streamline waste bill payments and improve operational efficiency for waste management service providers (PSPs) in Lagos, Nigeria.

My Contribution

Led end-to-end product design and development lifecycle, Conducted comprehensive user research to inform app design decisions, Collaborated with cross-functional teams to create intuitive user interfaces, Integrated APIs for seamless payment processing and property validation, Designed and implemented a dashboard for PSP operators to manage customer data efficiently.

The Problem

In Lagos, Nigeria, waste management service providers (PSPs) faced challenges with inefficient bill payment processes. Customers had to physically visit banks to make payments, leading to time wastage and potential revenue loss due to late or missed payments. Additionally, manual record-keeping often resulted in errors and operational inefficiencies.

The Solution

The Waste Management Payment App (Wastefy) introduced a smart solution to streamline waste bill payments and enhance operational efficiency for PSPs. The app allowed customers to make payments directly through their mobile devices, eliminating the need for physical visits to banks. Key features included real-time bill generation, payment tracking, receipt issuance, and service suspension notifications when necessary. This digital solution minimized manual errors, reduced payment processing time, and improved overall customer satisfaction and operational effectiveness for waste management service providers.

The User Research

The research for Wasteefy focused on understanding the preferences and challenges of waste management operators and users. It involved gathering demographic and behavioral data through surveys and in-depth interviews. The KYC process for Wasteefy requires users to register with specific information,(Email, Phone Number, Adress, LG, Ward and PSP Operators) ensuring secure and verified accounts. Competitive audits were conducted to analyze competitors like Pakam, providing insights for effective market positioning. Surveys and interviews highlighted pain points related to waste bill management, guiding the design of Wasteefy. Usability testing was employed to observe user interactions with early prototypes, refining the platform based on user feedback. Key findings emphasized the importance of transparent billing, easy payment options, and user-friendly interfaces. These insights informed the development of Wasteefy, ensuring it effectively addresses user needs and provides a seamless experience. This research approach facilitated the creation of a streamlined solution tailored to the unique challenges of waste management billing, benefiting both operators and users alike.

The User Pain Points

Inconvenient Payment Process

Users indicated a preference for digital payment methods that offer convenience and flexibility, allowing them to pay bills from anywhere at any time.

Real-Time Billing Information

Users expressed a desire for transparent billing systems that provide real-time updates on their waste bills, enabling better financial planning and management.

Secure Payment Platforms

Security was a top priority for users, with many emphasizing the importance of secure payment platforms that protect their personal and financial information.

Automated Reminders

Users welcomed the idea of receiving automated reminders for upcoming bills, helping them stay on top of their waste management payments and avoid late fees.

User Story Board

Users may feel restricted by a lack of flexible payment options, such as mobile payments or online banking, which can limit their convenience and flexibility in making timely payments.

Paper WireFrame

I started outlining the paper wireframes for the Wasteefy web app. These initial sketches illustrate the core user journey and interface structure, helping to visualize the app’s functionality before moving into digital prototyping. The wireframes cover key screens, including user onboarding, address verification, payment selection, PSP operator dashboard, bill management, and transaction history.

Onboarding/registration frames

Main-screen frames

Digital Wireframes

After finalizing the paper wireframes, I moved on to creating digital wireframes for the Wasteefy web app. These wireframes offer a more structured and refined representation of the app’s layout and user flow, ensuring clarity in navigation and functionality. The digital wireframes cover key screens, including user onboarding, address verification, payment selection, PSP operator dashboard, bill management, transaction history, and customer engagement tools. These wireframes help streamline the design process by establishing a clear hierarchy, optimizing usability, and preparing for high-fidelity prototypes. By transitioning from sketches to digital wireframes, I was able to incorporate feedback, refine interactions, and ensure an intuitive experience for both waste service users and PSP operators.

Home

Waste bill

View property

Support

Payment History

Mode of payment

Property Details

Transaction Receipt

PSP Operator Dashboard

PSP Operator Dashboard is structured to provide a seamless experience for operators to manage customer activities efficiently. Here is a breakdown of the dashboard design you created:

Dashboard (Overview Page): Displays key metrics such as total revenue, number of active customers, pending payments, and recent transactions. Operators get a quick snapshot of their business performance.

Revenue: A detailed breakdown of income, including payments received, outstanding bills, and revenue trends over time.

Customer Records: A database of all registered customers under the PSP operator. It includes user details such as name, address, payment history, and assigned property.

Billing & Transactions: Enables operators to generate, send, and track bills for each registered customer. It also logs all payments received, ensuring financial transparency.

Customer Reports: Provides insights into customer payment behaviors, overdue payments, and engagement levels. Helps operators follow up on defaulters.

Add New Customer: Allows PSP operators to manually register new users who are not yet in the system, ensuring a smooth onboarding process.

Settings: Customization options where PSPs can set property-based pricing, update their information, and configure notifications.

Logout: A secure sign-out option to maintain account privacy and prevent unauthorized access.

This dashboard structure ensures that PSP operators can efficiently manage waste payment operations, track customer activities, and optimize their revenue collection process.

Revenue

Customer Records

Billing & Transactions

Customer Reports

Settings

Outcome

Streamlined Waste Payment System: Wasteefy simplifies the payment process for waste management services, making it easier for users to pay their bills and for PSP operators to track payments.

Increased Revenue for PSP Operators: With automated billing and seamless transactions, PSP operators can effectively manage customer payments, reducing revenue loss from unpaid bills.

Enhanced Customer Experience: Users can conveniently register, pay for their waste bills, and manage their accounts without hassle, improving overall satisfaction.

Operational Efficiency: PSP operators now have a centralized dashboard to monitor payments, manage customer records, generate reports, and streamline billing processes.

Data-Driven Decision Making: The system collects and provides insights into customer behavior, payment trends, and service effectiveness, helping PSPs and regulatory bodies make informed decisions.

Scalability & Future Growth: Wasteefy sets the foundation for expansion, allowing more operators and users to adopt the system as waste management in Lagos and beyond becomes more digitized

Conclusion

The Wasteefy project successfully addresses the inefficiencies in the traditional waste payment system by providing a smart, user-friendly, and transparent digital platform for waste bill payments. By integrating features like automated billing, customer management, and real-time transaction tracking, the solution enhances waste collection operations and ensures smoother service delivery. This project lays the groundwork for a more efficient, scalable, and sustainable waste management system in smart cities.