Liight-Tech Power Solutions
Product Designer
Project Overview
The liight app will provide a convenient and efficient platform for users to manage and make payments for their electricity usage. It aims to simplify the process of electricity bill payment, enable users to track their energy consumption, and provide features that promote energy efficiency and cost savings.
My Contribution
Product designer, designing the liight app, landing page, admin dashboard and also the intuitive business to business dashboard for industries
The Problem
The Liight app face challenges in user adoption, integration with utility providers, data accuracy and privacy, user experience and interface design, customer support and issue resolution, security and fraud prevention, and regulatory compliance. Overcoming these challenges will be critical for the successful development and adoption of the app.
The Solution
To overcome challenges in user adoption, utility provider integration, data accuracy and privacy, user experience, customer support, security, fraud prevention etc, Liight will focus on targeted marketing, seamless integration, robust data validation, intuitive interface design, comprehensive support, strong security measures, fraud detection, and regulatory adherence.
The User Research
The Liight app involved gathering insights into the preferences, needs, and behaviors of the target audience. A registered meter number for credit and an active phone number/email address for KYC authentication & security. I conducted a competitive audit on competitor project such as BuyPower, Efactory and other third party payment platform. The research process began by conducting surveys to gather quantitative data on user demographics, current payment methods, and pain points related to electricity payment. Qualitative data was then collected through in-depth interviews with a sample of users, exploring their experiences, challenges, and expectations regarding electricity payment and energy management. Usability testing was also conducted to observe how users interacted with early prototypes, identifying any usability issues and gathering feedback for improvement. The research findings highlighted the importance of user-friendly interfaces, transparent billing information, energy consumption insights, and convenient payment options. These insights guided the design and development of the Liight app, ensuring it addresses user needs effectively and provides a seamless user experience.
The User Pain Points
Inconvenient Payment Process
Users find the traditional methods of electricity payment, such as visiting physical offices or making manual bank transfers, time-consuming and inconvenient.
Lack of Payment Visibility
Users struggle to track and monitor their electricity payment history and associated details, leading to a lack of transparency and difficulties in budgeting.
No Energy Consumption Data
Understanding and interpreting energy consumption data, such as kWh usage and associated costs, can be challenging for users, hindering their ability to manage and optimize their energy usage effectively.
Limited Payment Options
Users may feel restricted by a lack of flexible payment options, such as mobile payments or online banking, which can limit their convenience and flexibility in making timely payments.
User Story Board
The user storyboard below visually presents a user’s journey as the user interacts with the Liight app, capturing the essential steps and touch points to achieve his goals seamlessly. This will help the development teams to understand the user flow and identify areas for improvement in the app’s user experience.
Paper Frame
I started outlining the paper wireframes for the Liight app. These rough sketches represent the layout and structure of different screens within the app. Paper wireframes provide an initial visual representation of the app’s user interface and user flow, allowing for quick ideation and exploration of design ideas. The wireframes cover essential screens, such as onboarding, dashboard home, Usage page, recharge page, news page and support page. The wireframes serve as a foundation for further refining the app’s user experience and creating visual prototypes for development.
User Story Board
Main-screen frames
Digital Wireframes
I undertook a comprehensive redesign of the Liight app to enhance its functionality, usability, and overall user experience. The goal was to address existing design challenges and elevate the app to meet modern design standards.
Challenges
The original version of the Liight app faced usability issues, outdated interface design, and limited user engagement. Key challenges included
Home
Usage
Bill
Meter
Fault
Approach
To tackle these challenges and elevate the app, I adopted a comprehensive design approach:
New Features:
Redesigned Screens(WebApp)
Login
Menu
Profile
Usage
Recharge
Support
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Outcome
The redesigned Liight app resulted in:
Conclusion
Redesigning the Liight app was a rewarding experience, allowing me to apply my design skills to solve real-world usability challenges and create a more impactful digital product. The addition of innovative features like Liight Loan and Power Management Tips Carousel contributed to enhancing the overall user experience.