The User Research

When we set out to design EaziHealth, we knew that access to safe, affordable, and authentic pharmaceutical products was a growing concern for many Nigerians. Counterfeit medications flood the market, trusted pharmacies are difficult to locate, and price discrepancies leave consumers feeling uncertain about whether they are getting the best deal. To truly understand the depth of these challenges, we engaged directly with potential users through interviews and surveys, listening to their frustrations and needs. One of the most common concerns was drug authenticity. Many users had experienced counterfeit medications firsthand or knew someone who had suffered due to fake drugs. This insight led to the introduction of a QR code scanner, allowing users to verify the authenticity of their medications instantly. Another major challenge was finding trusted pharmacies that stocked the right medications at fair prices. Many users expressed frustration at traveling long distances only to find that their needed drugs were unavailable or overpriced. To solve this, we collaborated with five major pharmacy chains—Jendol, MedPlus, HealthPlus, Alpha Pharmacy, and Mopeth—all of which have multiple branches across Lagos. These partnerships gave us real-time access to their price databases, enabling users to compare prices across different locations before making a purchase. We also discovered that price transparency was a big issue. Many consumers had no idea what the standard price of a drug should be, leading to potential overpayment. By integrating live pricing from our pharmacy partners, we ensured that users could instantly see the cost of a medication at multiple locations, empowering them to make informed purchasing decisions. As we continued our research, we realized that many users repeatedly purchased the same medications, whether for chronic conditions or regular health supplements. To improve convenience, we designed a Favorites section where users could save frequently purchased drugs, as well as a History page to track past searches and scanned medications.By the end of our research, it was clear that EaziHealth needed to be more than just a search engine for medications—it had to be a comprehensive tool that empowered users with information, ensured drug safety, and simplified the entire pharmaceutical shopping experience. Through thoughtful design and real-world partnerships, we built a platform that directly addresses the challenges Nigerian consumers face when searching for safe and affordable medication.